This job description was created and advertised about April, 1998. I'm posting it here solely to provide more information about my background. -- Joe

Job Description - Marketing Associate
Student Intern Part Time Position

The Marketing Associate (MA) serves a critical function in the technology transfer process by matching promising technologies with companies that would be able to successfully commercialize these technologies. To accomplish this task, the MA will assist the Director of Licensing Physical Sciences to:

• Screen technologies originating in the laboratories of Penn to select technologies for commercialization efforts by the MA
• Prepare marketing materials as appropriate for selected technologies
• Develop a marketing strategy specific to each selected technology
• Identify those companies most likely to be interested in the technology
• Contact companies to develop interest in the technology

In addition, the Marketing Associate will have an opportunity to work with the professional staff at CTT to:

• Develop an intellectual property protection strategy for the selected technologies
• Explore various licensing, sponsored research or venture creation opportunities with contacted companies
• Assist in the negotiations to drive the deal to closure

Qualifications: The MA must have a strong technical background to understand, evaluate and discuss candidate technologies. In addition, the successful MA will demonstrate objectivity, creativity and independence in determining the commercial potential of a technology, exploring a variety of avenues to assess the marketplace's receptivity to the technology, and developing and executing a marketing strategy for any given technology. Lastly, to accomplish the objectives of this position, the MA should have the technical and personal self-confidence to sell technologies to a variety of personalities.

If interested, send resume with cover letter expressing interest to Sandy Scheibe, Manager of Marketing, Center for Technology Transfer, Suite 300, 3700 Market Street, Philadelphia, PA 19104-3147.

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CTT Internship / Revised 08 September 98 / send comments to strzalka@jkb2.chem.upenn.edu